Name: A Story is a Deal: How to use the Science of Storytelling to Lead, Motivate and Persuade (en Inglés)
Price: 108746.00 COP
Availability: InStock
Author: Will Storr
ISBN: 9780349437231

portada A Story is a Deal: How to use the Science of Storytelling to Lead, Motivate and Persuade (en Inglés)

A Story is a Deal: How to use the Science of Storytelling to Lead, Motivate and Persuade (en Inglés)

Formato

Libro Físico

Editorial

Piatkus

Autor

Will Storr

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Dura

ISBN13

9780349437231

A Story is a Deal: How to use the Science of Storytelling to Lead, Motivate and Persuade (en Inglés)

Will Storr (Autor) · Piatkus · Tapa Dura

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Reseña del libro "A Story is a Deal: How to use the Science of Storytelling to Lead, Motivate and Persuade (en Inglés)"

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.