Name: Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
SKU: 64792139
Price: 623696.00 COP
Availability: InStock
Author: Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad
ISBN: 9783031971327

Formato

Libro Físico

Editorial

Springer International Publishing AG

Autor

Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad

Colección

Springer Proceedings in Business and Economics

Año

2025

N° páginas

121

Encuadernación

Tapa Dura

Dimensiones

23.5x15.5 cm

ISBN13

9783031971327

Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad (Autor) · Springer International Publishing AG · Tapa Dura

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Reseña del libro "Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025"

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.