Name: Advertising and a Democratic Press (Princeton Legacy Library) (en Inglés)
Price: 202185.00 COP
Availability: InStock
Author: C. Edwin Baker
ISBN: 9780691604930

portada Advertising and a Democratic Press (Princeton Legacy Library) (en Inglés)

Formato

Libro Físico

Editorial

Princeton University Press

Autor

C. Edwin Baker

Año

2014

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

ISBN13

9780691604930

Categorías

Advertising and a Democratic Press (Princeton Legacy Library) (en Inglés)

C. Edwin Baker (Autor) · Princeton University Press · Tapa Blanda

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Reseña del libro "Advertising and a Democratic Press (Princeton Legacy Library) (en Inglés)"

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.Originally published in 1994.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.