Name: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) (en Inglés)
Price: 281995.00 COP
Availability: InStock
Author: Pamela Walker Laird
ISBN: 9781421434179

portada Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) (en Inglés)

Formato

Libro Físico

Editorial

Johns Hopkins University Press

Autor

Pamela Walker Laird

Año

2020

Idioma

Inglés

N° páginas

506

Encuadernación

Tapa Blanda

ISBN13

9781421434179

Categorías

Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) (en Inglés)

Pamela Walker Laird (Autor) · Johns Hopkins University Press · Tapa Blanda

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Reseña del libro "Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) (en Inglés)"

Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why―in the intense competitions for both markets and cultural authority―the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.