Name: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition) (en Inglés)
Price: 295736.00 COP
Availability: InStock
Author: Darrell M. West
ISBN: 9781506329833

portada Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition) (en Inglés)

Formato

Libro Físico

Editorial

Cq Press

Autor

Darrell M. West

Año

2017

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

ISBN13

9781506329833

Categorías

Elecciones y referéndums
Publicidad y campañas políticas

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition) (en Inglés)

Darrell M. West (Autor) · Cq Press · Tapa Blanda

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Reseña del libro "Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition) (en Inglés)"

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns―including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump―West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.