Name: Always on: Digital Brand Strategy in a Big Data World (en Inglés)
Price: 634544.00 COP
Availability: InStock
Author: Øverland, Arve Peder
ISBN: 9781472447791

Formato

Libro Físico

Autor

Arve Peder Øverland

Editorial

Routledge

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

Dimensiones

21.3 x 13.7 x 1.8 cm

Peso

0.43 kg.

ISBN13

9781472447791

N° edición

Categorías

Comercio electrónico
Gestión de ventas y marketing
Distribución mayorista e industria minorista

Always on: Digital Brand Strategy in a Big Data World (en Inglés)

Arve Peder Øverland (Autor) · Routledge · Tapa Dura

Libro Físico

$ 634.544

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Always on: Digital Brand Strategy in a Big Data World (en Inglés)"

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Ã~verland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you're always on!