Name: Anthro-Vision: A new way to see in Business and Life (en Inglés)
Price: 60325.00 COP
Availability: InStock
Rating: 1 (1 reviews)
Author: Tett, Gillian
ISBN: 9781982140977

portada Anthro-Vision: A new way to see in Business and Life (en Inglés)

Anthro-Vision: A new way to see in Business and Life (en Inglés)

Formato

Libro Físico

Autor

Gillian Tett

Editorial

Avid Reader Press / Simon & Schuster

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

21.1 x 13.9 x 2.2 cm

Peso

0.28 kg.

ISBN13

9781982140977

Categorías

Antropología
Gestión y técnicas de gestión
Teoría y comportamiento organizativos

Anthro-Vision: A new way to see in Business and Life (en Inglés)

Gillian Tett (Autor) · Avid Reader Press / Simon & Schuster · Tapa Blanda

1 opinión

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Reseña del libro "Anthro-Vision: A new way to see in Business and Life (en Inglés)"

While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges.Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. "Fascinating and surprising" (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

Opiniones del libro

Lina Garcés Viernes 15 de Marzo, 2024
Compra Verificada
Lo pedi y lo pague el 8 de marzo y a la fecha no me a llegado ni recibo llamada ni conecta llamada al contacto vendedor. Además ya pague y el martes me llego mensaje al celular indicando que pagara antes del 13.. Soy fan de los libros y me gusta compralos espero tener buena experiencia.
10

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