Name: Apple's Growth in Chinese Market (en Inglés)
Price: 248048.00 COP
Availability: InStock
Author: King, Sherry
ISBN: 9783656610373

portada Apple's Growth in Chinese Market (en Inglés)

Formato

Libro Físico

Autor

Sherry King

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.5 cm

Peso

0.11 kg.

ISBN13

9783656610373

Categorías

Técnicas de gestión empresarial

Apple's Growth in Chinese Market (en Inglés)

Sherry King (Autor) · Grin Verlag · Tapa Blanda

Libro Físico

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Apple's Growth in Chinese Market (en Inglés)"

Research Paper (postgraduate) from the year 2012 in the subject Business economics - Trade and Distribution, grade: B, King s College London, language: English, abstract: The paper tries to understand and analyse the growth of Apple into Chinese market. The introduction section gives the background study of the subject. In chapter 2 the literature review analyses the theoretical perspectives of the marketing strategies and methods used by Apple incorporated and how the company has grown in the Chinese market. The marketing mix, distribution channels and supply chain of Apple Inc. have also been discussed including the challenges faced by the company in the Chinese market. Chapter three outlines the research methodology and the justifications for the methods. Chapter 4 presents the results of the study and discusses these findings based on the research objectives and research questions. The results have been presented in tables, figures in order to increase understanding and enhance interpretations of the findings. Chapter 5 provides conclusion and recommendations of the study.