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Attention is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media (en Inglés)
Marissa Rachel (Autor)
·
BenBella Books
· Tapa Blanda
Attention is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media (en Inglés) - Marissa Rachel
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Reseña del libro "Attention is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media (en Inglés)"
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
Identify your niche and authentically connect with your audience Stay on top of trends, understand your analytics, and strategically go viral Gracefully navigate online hate and create a cancel-proof personal platform Establish steady business practices for yourself and healthy, burnout-free boundaries Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
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