Name: B2b Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue (en Inglés)
SKU: 64204209
Price: 198589.00 COP
Availability: InStock
Author: Kate Mackie
ISBN: 9781398619661

Formato

Libro Físico

Editorial

Kogan Page

Autor

Kate Mackie

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Dura

ISBN13

9781398619661

N° edición

B2b Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue (en Inglés)

Kate Mackie (Autor) · Kogan Page · Tapa Dura

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Reseña del libro "B2b Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue (en Inglés)"

This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theories and frameworks and applying them to the very specific B2B marketplace, this book delivers a one-stop guide for early to mid-career marketers looking to develop their understanding of how B2B marketing works. There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B. With real-world examples from companies such as Barclays, Mishcon de Raya and The Marketing Society, this guide explores not only of how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business.