Name: Believing: The Neuroscience of Fantasies, Fears, and Convictions (en Inglés)
SKU: 57375229
Price: 72952.00 COP
Availability: InStock
Author: McGuire, Michael
ISBN: 9781616148294

portada Believing: The Neuroscience of Fantasies, Fears, and Convictions (en Inglés)

Believing: The Neuroscience of Fantasies, Fears, and Convictions (en Inglés)

Formato

Libro Físico

Autor

Michael McGuire

Editorial

Prometheus Books

Idioma

Inglés

N° páginas

267

Encuadernación

Tapa Blanda

Dimensiones

22.8x15.4x2.1 cm

Peso

0.29 kg.

ISBN13

9781616148294

Categorías

Psicología fisiológica y neuropsicología, biopsicología
Neurociencias

Believing: The Neuroscience of Fantasies, Fears, and Convictions (en Inglés)

Michael McGuire (Autor) · Prometheus Books · Tapa Blanda

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Reseña del libro "Believing: The Neuroscience of Fantasies, Fears, and Convictions (en Inglés)"

A new book about brain chemistry, neural systems, and the formation of beliefs from the scientist who brought to light serotonin's many crucial roles in human behavior. Beliefs: What are they? How have evolution and culture led to a brain that is seemingly committed to near endless belief creation? And once established, why are most beliefs so difficult to change?Believingoffers answers to these questions from the perspective of a leading neuroscientist and expert in brain-behavior research.Combining personal anecdotes and the latest research, Dr. McGuire takes the novel approach of focusing on the central and critical role of brain systems and the ways in which they interact with the environment to create and maintain beliefs. This approach yields some surprising and counterintuitive conclusions: -The brain is designed for belief creation and acceptance. -It is biased in favor of its own beliefs and is highly insensitive to disconfirming evidence.-It prefers beliefs that are pleasurable and rewarding to those that are unfavorable. -Beliefs are "afterthoughts" of unperceived brain activities; they don't cause behavior.-Our consciousness has minimal influence on the neural systems that create beliefs. Based on these observations, McGuire concludes that for the foreseeable future people will continue to hold a multitude of beliefs, many of them intransigent.