Name: Best Story Wins: Storytelling for Business Success (en Inglés)
Price: 83051.00 COP
Availability: InStock
Author: Edwards, Mark
ISBN: 9781639366446

portada Best Story Wins: Storytelling for Business Success (en Inglés)

Best Story Wins: Storytelling for Business Success (en Inglés)

Formato

Libro Físico

Autor

Mark Edwards

Editorial

Economist Books, an Imprint of Pegasus Books

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.0 x 1.6 cm

Peso

0.36 kg.

ISBN13

9781639366446

Categorías

Otras artes escénicas
Comunicación y presentación empresarial

Best Story Wins: Storytelling for Business Success (en Inglés)

Mark Edwards (Autor) · Economist Books, an Imprint of Pegasus Books · Tapa Dura

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Reseña del libro "Best Story Wins: Storytelling for Business Success (en Inglés)"

An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.