Name: Beware the Neurocowboy: A True-ish Story of Sales and Entrepreneurship (en Inglés)
SKU: 60618120
Price: 44044.00 COP
Availability: InStock
Author: Rebro, Ray C.
ISBN: 9781986531665

portada Beware the Neurocowboy: A True-ish Story of Sales and Entrepreneurship (en Inglés)

Beware the Neurocowboy: A True-ish Story of Sales and Entrepreneurship (en Inglés)

Formato

Libro Físico

Autor

Ray C. Rebro

Editorial

Createspace

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.08 kg.

ISBN13

9781986531665

Categorías

Ventas y marketing

Beware the Neurocowboy: A True-ish Story of Sales and Entrepreneurship (en Inglés)

Ray C. Rebro (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Beware the Neurocowboy: A True-ish Story of Sales and Entrepreneurship (en Inglés)"

We are at risk. There's so much neurobabble in the media these days, but you have been warned! It happened to me, and it could happen to you. I entered an entrepreneurship competition and my idea was stolen by a wannabe neuroexpert... a neurocowboy! The word 'cowboy' refers to a reckless, irresponsible person who undertakes a sensitive or dangerous task. Sometimes they are underqualified to perform it. Neurocowboys, specífically, don't have any respect for the complexity of the brain, nor for the many fields that comprise neuroscience. They get access to a little bit of information, like a few courses or books under their wing, and they start teaching about the brain and business, presenting themselves as experts right away. Luckily for me, I had guidance from a qualified and kind-hearted expert in neuroscience, with a great sense of humor and love for movie trivia and references. In this 40-page short story, I share with you how I dealt with having my idea stolen, so you know what to do in case you ever find yourself in a similar situation.