Formato

Libro Físico

Autor

Sarah J. Kay

Editorial

Create a Bold Future LLC

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

Dimensiones

20.3x12.7x0.8 cm

Peso

0.15 kg.

ISBN13

9781737246909

Categorías

Negocios internacionales
Gestión de personal y recursos humanos
Ventas y marketing
Consejos sobre carreras profesionales y cómo alcanzar el éxito

Brand New World: Define the Role of Your Brand to Create a Bold Future (en Inglés)

Sarah J. Kay (Autor) · Create a Bold Future LLC · Tapa Blanda

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Reseña del libro "Brand New World: Define the Role of Your Brand to Create a Bold Future (en Inglés)"

Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth.The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress.Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future.- Align resources to create measurable value for all stakeholders beyond financial growth.- Encourage next-generation leaders to make choices about how they lead your brand.