Name: Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)
Price: 163031.00 COP
Availability: InStock
Author: DiMarco, John
ISBN: 9781119118879

portada Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)

Formato

Libro Físico

Autor

John DiMarco

Editorial

Wiley-Blackwell

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

24.6 x 19.1 x 1.3 cm

Peso

0.41 kg.

ISBN13

9781119118879

Categorías

Ilustración y arte comercial
Publicidad

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)

John DiMarco (Autor) · Wiley-Blackwell · Tapa Blanda

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Reseña del libro "Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)"

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors