portada Confessions of an Advertising man (en Inglés)

Confessions of an Advertising man (en Inglés)

Formato

Libro Físico

Autor

David Ogilvy

Prefacio de

Sir Alan Parker

Editorial

Southbank Publishing

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

23.1x15x1.8 cm

Peso

0.32 kg.

ISBN

190491537x

ISBN13

9781904915379

Categorías

Biografía: negocios e industria
Publicidad
Historia de empresas específicas/historia societaria

Confessions of an Advertising man (en Inglés)

David Ogilvy (Autor) · Sir Alan Parker (Prefacio de) · Southbank Publishing · Tapa Blanda

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Reseña del libro "Confessions of an Advertising man (en Inglés)"

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. --David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.