Name: Consumer Behaviour in Hospitality and Tourism (en Inglés)
Price: 175088.00 COP
Availability: InStock
Author: Saurabh Kumar Dixit (Editor) Kuan-Huei Lee (Editor) Poh Theng Loo (Editor)
ISBN: 9781032019369

portada Consumer Behaviour in Hospitality and Tourism (en Inglés)

Consumer Behaviour in Hospitality and Tourism (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Saurabh Kumar Dixit (Editor) Kuan-Huei Lee (Editor) Poh Theng Loo (Editor)

Idioma

Inglés

N° páginas

142

Encuadernación

Tapa Blanda

ISBN13

9781032019369

N° edición

Consumer Behaviour in Hospitality and Tourism (en Inglés)

Saurabh Kumar Dixit (Editor) Kuan-Huei Lee (Editor) Poh Theng Loo (Editor) (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Consumer Behaviour in Hospitality and Tourism (en Inglés)"

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations' products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.