Name: Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace (en Inglés)
Price: 199009.00 COP
Availability: InStock
Author: Sperber, Joshua
ISBN: 9781498592239

portada Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace (en Inglés)

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace (en Inglés)

Formato

Libro Físico

Autor

Joshua Sperber

Editorial

Lexington Books

Idioma

Inglés

N° páginas

154

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.9 cm

Peso

0.22 kg.

ISBN13

9781498592239

Categorías

Estudios de comunicación
Estudios sobre medios
Comunicación y presentación empresarial

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace (en Inglés)

Joshua Sperber (Autor) · Lexington Books · Tapa Blanda

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Reseña del libro "Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace (en Inglés)"

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and--sometimes unwittingly--discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.