Name: Consumer.Ology: The Truth about Consumers and the Psychology of Shopping (en Inglés)
Price: 81098.00 COP
Availability: InStock
Author: Graves, Philip
ISBN: 9781857885767

portada Consumer.Ology: The Truth about Consumers and the Psychology of Shopping (en Inglés)

Formato

Libro Físico

Autor

Philip Graves

Editorial

Nicholas Brealey Publishing

Año

2013

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 13.5 x 1.8 cm

Peso

0.29 kg.

ISBN

1857885767

ISBN13

9781857885767

Categorías

Economía conductista
Mercado online
Investigación de mercado

Consumer.Ology: The Truth about Consumers and the Psychology of Shopping (en Inglés)

Philip Graves (Autor) · Nicholas Brealey Publishing · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Consumer.Ology: The Truth about Consumers and the Psychology of Shopping (en Inglés)"

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.