Name: Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)
Price: 784879.00 COP
Availability: InStock
Author: Garcia Martinez Marian,Boztug Yasemin,Foxall Gordon
ISBN: 9781801463546

portada Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)

Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)

Formato

Libro Físico

Editorial

Burleigh Dodds Science Publishing

Autor

Garcia Martinez Marian,Boztug Yasemin,Foxall Gordon

Idioma

Inglés

N° páginas

332

Encuadernación

Tapa Dura

ISBN13

9781801463546

Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)

Garcia Martinez Marian,Boztug Yasemin,Foxall Gordon (Autor) · Burleigh Dodds Science Publishing · Tapa Dura

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Reseña del libro "Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)"

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned. Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches. The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.