Name: Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action (en Inglés)
Price: 478597.00 COP
Availability: InStock
Author: Foxall, Gordon
ISBN: 9781138778191

portada Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action (en Inglés)

Formato

Libro Físico

Autor

Gordon Foxall

Editorial

Routledge

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Dura

ISBN13

9781138778191

Categorías

Psicología social y colectiva
Economía conductista

Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action (en Inglés)

Gordon Foxall (Autor) · Routledge · Tapa Dura

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action (en Inglés)"

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.