Name: Creating new Markets in the Digital Economy: Value and Worth (en Inglés)
Price: 251366.00 COP
Availability: InStock
Author: Irene C. L. Ng
ISBN: 9781107627420

portada Creating new Markets in the Digital Economy: Value and Worth (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Irene C. L. Ng

Año

2014

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

ISBN13

9781107627420

Categorías

Emprendimeinto

Creating new Markets in the Digital Economy: Value and Worth (en Inglés)

Irene C. L. Ng (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Creating new Markets in the Digital Economy: Value and Worth (en Inglés)"

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.