Name: Cultural Differences in Fmcg Marketing in the German and the Indian Market (en Inglés)
SKU: 62829367
Price: 92760.00 COP
Availability: InStock
Author: Rawel Raj
ISBN: 9783656869627

portada Cultural Differences in Fmcg Marketing in the German and the Indian Market (en Inglés)

Cultural Differences in Fmcg Marketing in the German and the Indian Market (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Rawel Raj

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656869627

Cultural Differences in Fmcg Marketing in the German and the Indian Market (en Inglés)

Rawel Raj (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Cultural Differences in Fmcg Marketing in the German and the Indian Market (en Inglés)"

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today's scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: "How culture affects the FMCG marketing approaches in both the German and the Indian Market?"