Name: Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology (en Inglés)
SKU: 66598260
Price: 78150.00 COP
Availability: InStock
Author: Jorgensen, Malene
ISBN: 9781771810913

portada Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology (en Inglés)

Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology (en Inglés)

Formato

Libro Físico

Editorial

Wrotelio

Autor

Jorgensen, Malene

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.8 cm

ISBN13

9781771810913

Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology (en Inglés)

Jorgensen, Malene (Autor) · Wrotelio · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 22 días háb.

$ 156.301$ 78.150

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 100 unidades

$ 78.150

Llega entre el 06 Oct y el 16 Oct a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology (en Inglés)"

Marketing data isn't a spreadsheet problem. It's a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.This isn't just another book about analytics. It's a guide to making sense of data through the lens of psychology, behavior, and decision-making. You'll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.Inside, you'll discover how to: Identify the real metrics that matter and let go of vanity numbersUncover buyer behavior signals in every funnel stageUse psychology to increase attention, trust, and conversionsAvoid common data traps that derail strategyBuild a data-driven culture without losing your creative edgeWith case studies from brands like Netflix, Starbucks, and Honda, along with actionable tips for campaigns, content, automation, and personalization, Data Lemonade will reshape how you think about performance marketing.Whether you're a seasoned strategist or new to marketing metrics, this book will help you transform messy numbers into meaningful growth. It will give you the clarity to trust both your data and your instincts.