Name: De Gruyter Handbook of Corporate Reputation Management. Revitalising the Field for Research and Practice (en Inglés)
Price: 424536.00 COP
Availability: InStock
Author: T C Melewar;Pantea Foroudi;Charles Dennis
ISBN: 9783111471792

portada De Gruyter Handbook of Corporate Reputation Management. Revitalising the Field for Research and Practice (en Inglés)

De Gruyter Handbook of Corporate Reputation Management. Revitalising the Field for Research and Practice (en Inglés)

Formato

Libro Físico

Editorial

De Gruyter

Autor

T C Melewar;Pantea Foroudi;Charles Dennis

Año

2026

Idioma

Inglés

N° páginas

350

Encuadernación

Tapa Dura

Dimensiones

24.00 x 17.00 cm

ISBN13

9783111471792

De Gruyter Handbook of Corporate Reputation Management. Revitalising the Field for Research and Practice (en Inglés)

T C Melewar;Pantea Foroudi;Charles Dennis (Autor) · De Gruyter · Tapa Dura

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Reseña del libro "De Gruyter Handbook of Corporate Reputation Management. Revitalising the Field for Research and Practice (en Inglés)"

In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment?

The De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy.

Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century.

De Gruyter Handbooks in Business, Economics and Finance provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the leading views in the area. Aimed at the international market, these handbooks cover emerging and cutting edge topics in business, economics and finance.