Name: Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks (en Inglés)
Price: 217817.00 COP
Availability: InStock
Author: T. Calkins
ISBN: 9781137278753

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

T. Calkins

Año

2012

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Blanda

ISBN13

9781137278753

N° edición

2012

Categorías

Técnicas de gestión empresarial

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks (en Inglés)

T. Calkins (Autor) · Palgrave Macmillan · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks (en Inglés)"

Competitors take any and every opportunity they can to deride and dominate their opponents in the marketplace. While all companies strive to create innovative and aggresive campaigns to make gains in the market, the smart companies - the ones that thrive - make sure to create a defense strategy that is just as strong, if not stronger, to maintain the ground when push comes to shove. Indeed, a good defense is far more important than a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything.Here Calkins shows business leaders how to create and maintain a defensive strategy using real life examples from major global companies including: * how to understand and get competitive intelligence * how to determine if your brand or company is at risk * how to create a defensive strategy * limiting risk and preventing a trial * understanding your own IP as a weapon.