Name: Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA (en Inglés)
Price: 468868.00 COP
Availability: InStock
Author: Hebben, Matthias
ISBN: 9783346395603

portada Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA (en Inglés)

Formato

Libro Físico

Autor

Matthias Hebben

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

198

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.1 cm

Peso

0.26 kg.

ISBN13

9783346395603

Categorías

Técnicas de gestión empresarial

Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA (en Inglés)

Matthias Hebben (Autor) · Grin Verlag · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA (en Inglés)"

Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This Master thesis explores the phenomenon of Digital Content Marketing (DCM) by evaluating if content marketing and its tools have a positive impact on global companies in the chemical industry. Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches. Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages. However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one's digital content to determine whether DCM has a positive impact.