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Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business (en Inglés)
David J. Bradley
(Autor)
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Independently Published
· Tapa Blanda
Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business (en Inglés) - Bradley, David J.
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 05 de Agosto y el
Lunes 19 de Agosto.
Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business (en Inglés)"
Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.This method works through three phases: Market IntelligenceStrategy DevelopmentGuided ImplementationEach phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don't all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn't included in the book, but will support activities throughout.The Process Helps Solve Real Challenges Leaders Face: "We have no strategy behind what we do and why we do it.""We're invested in our marketing, but our leadership doesn't know how to lead it.""Our teams are eager to learn, but we don't know where to start. We're stuck.""We have no digital asset that can say what to do. We need a system to follow to survive."Follow the Digital Marketing MBA process to make decisions that matter: Identify quick wins with information you already have (no expensive data/marketing software needed)Conduct research to know exactly what channels and strategies to pursue, and which to avoidUnderstand the processes and technology that support your strategy and business resultsAllocate funding and people for effective executionEstablish management protocols to ensure ongoing iteration, growth and sustainability of your activitiesGet started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.
