Name: Digital Storytelling: The Rise of User-Generated Content (en Inglés)
Price: 72661.00 COP
Availability: InStock
Author: Singh Sethi, Karam
ISBN: 9781636769066

portada Digital Storytelling: The Rise of User-Generated Content (en Inglés)

Formato

Libro Físico

Autor

Karam Singh Sethi

Editorial

Karam Sethi

Año

2021

Idioma

Inglés

N° páginas

162

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 0.9 cm

Peso

0.20 kg.

ISBN13

9781636769066

Categorías

Emprendimeinto
Marketing

Digital Storytelling: The Rise of User-Generated Content (en Inglés)

Karam Singh Sethi (Autor) · Karam Sethi · Tapa Blanda

Libro Físico

$ 72.661

$ 145.322

Ahorras: $ 72.661

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 18 de Junio y el Martes 02 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Digital Storytelling: The Rise of User-Generated Content (en Inglés)"

Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. In this book you will learn: How to become a more discerning social media userHow to break into the field of marketingWhat types of storytellers exist in business, politics, and popular cultureHow to tell authentic stories for personal life and businessThe current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.