Name: #DigitalMarket: The influence of the new consumer profile (en Inglés)
SKU: 59679986
Price: 239061.00 COP
Availability: InStock
Author: Cirino, Fernanda
ISBN: 9786207318469

Formato

Libro Físico

Autor

Fernanda Cirino

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.12 kg.

ISBN13

9786207318469

Categorías

Internet: obras generales

#DigitalMarket: The influence of the new consumer profile (en Inglés)

Fernanda Cirino (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "#DigitalMarket: The influence of the new consumer profile (en Inglés)"

The aim of this study was to understand and analyze the new forms of sociability on the Internet, through a deeper understanding of cyberculture and cyberspace, to identify the factors driving the growth not only of the digital market in Brazil and Belém, but also the ways in which companies have come to communicate with their clients. Based on the foundations of theorists and thinkers on the digital scene, research was also carried out on the advertising market in Belém, where three advertising agencies in the city were interviewed and analyzed in order to understand the current market situation and demand in the region.