Name: Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace (en Inglés)
Price: 115556.00 COP
Availability: InStock
Author: Vitiello, Vince
ISBN: 9781544539249

portada Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace (en Inglés)

Formato

Libro Físico

Autor

Vince Vitiello

Editorial

Lioncrest Publishing

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.4 cm

Peso

0.38 kg.

ISBN13

9781544539249

Categorías

Ética empresarial
Estrategias para la toma de deciciones empresariales
Comunicación y presentación empresarial

Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace (en Inglés)

Vince Vitiello (Autor) · Lioncrest Publishing · Tapa Dura

Libro Nuevo

$ 115.556

$ 192.594

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 20 de Mayo y el Lunes 03 de Junio.

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Reseña del libro "Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace (en Inglés)"

Diverse consumers will buy from companies that attract them with a customized value proposition. The one-size-fits-all marketing approach caters to a bygone idea of the "American consumer." In Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace, Vince Vitiello teaches you how to bring your marketing out of the past by targeting your products and services to a diverse market. Diverse markets present exponential revenue opportunities that remain largely untapped by many businesses. Vitiello guides you through the seven steps of leveraging diversity for dollars: from researching and selecting your target diverse market, to building a unique value proposition for that market, to creating your strategic marketing plan.When you market toward diverse, underserved communities, you help them gain access to products they need or want but haven't been able to easily obtain. Not only will Diversity Means Dollars show you how to achieve potential growth for your business, but by doing well for your business, you will also be doing good for underserved consumers.