Name: Effective Advertising Strategies for Your Business (en Inglés)
Price: 90041.00 COP
Availability: InStock
Author: Cong Li
ISBN: 9781606498682

portada Effective Advertising Strategies for Your Business (en Inglés)

Effective Advertising Strategies for Your Business (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Cong Li

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9781606498682

Effective Advertising Strategies for Your Business (en Inglés)

Cong Li (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Effective Advertising Strategies for Your Business (en Inglés)"

As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.