portada Engagement Fundraising: How to Raise More Money for Less in the 21St Century (en Inglés)

Engagement Fundraising: How to Raise More Money for Less in the 21St Century (en Inglés)

Formato

Libro Físico

Autor

Greg Warner

Editorial

Marketsmart

Año

2018

Idioma

Inglés

N° páginas

190

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1 cm

Peso

0.27 kg.

ISBN13

9781732262812

Categorías

Ventas y marketing
Organizaciones sin fines de lucro

Engagement Fundraising: How to Raise More Money for Less in the 21St Century (en Inglés)

Greg Warner (Autor) · Marketsmart · Tapa Blanda

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Reseña del libro "Engagement Fundraising: How to Raise More Money for Less in the 21St Century (en Inglés)"

THE TIME HAS COMEThis book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications.Try Engagement Fundraising and the results will speak for themselves.