Name: Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria (en Inglés)
SKU: 63483730
Price: 271682.00 COP
Availability: InStock
Author: Dr. Patience G. Oguru
ISBN: 9786208012885

portada Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria (en Inglés)

Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Dr. Patience G. Oguru

Idioma

Inglés

N° páginas

172

Encuadernación

Tapa Blanda

ISBN13

9786208012885

Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria (en Inglés)

Dr. Patience G. Oguru (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria (en Inglés)"

The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.