Name: Epiphany Marketing: The Heart of Marketing Starts at Your Core (en Inglés)
SKU: 62207929
Price: 45943.00 COP
Availability: InStock
Author: Dr. Maisha Cobb
ISBN: 9781097615407

portada Epiphany Marketing: The Heart of Marketing Starts at Your Core (en Inglés)

Epiphany Marketing: The Heart of Marketing Starts at Your Core (en Inglés)

Formato

Libro Físico

Editorial

Independently Published

Autor

Dr. Maisha Cobb

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781097615407

Epiphany Marketing: The Heart of Marketing Starts at Your Core (en Inglés)

Dr. Maisha Cobb (Autor) · Independently Published · Tapa Blanda

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Reseña del libro "Epiphany Marketing: The Heart of Marketing Starts at Your Core (en Inglés)"

Is your organization finding it hard to stay on top of all the changes required to get you noticed in an increasingly digital marketing world? You are not alone. The speed of change is overwhelming and many leaders are at a loss for how to stay relevant. Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to re-imagine marketing by first re-imagining their organizations.