Name: Escape from Facebook: The Back Home Strategy (en Inglés)
SKU: 59007258
Price: 50526.00 COP
Availability: InStock
Author: Camisani Calzolari, Marco
ISBN: 9781480263406

portada Escape from Facebook: The Back Home Strategy (en Inglés)

Escape from Facebook: The Back Home Strategy (en Inglés)

Formato

Libro Físico

Autor

Marco Camisani Calzolari

Editorial

Createspace

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.9 cm

Peso

0.23 kg.

ISBN13

9781480263406

Categorías

Internet: obras generales

Escape from Facebook: The Back Home Strategy (en Inglés)

Marco Camisani Calzolari (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Escape from Facebook: The Back Home Strategy (en Inglés)"

Deliverance from Facebook, fake clicks, bots and other lies. A survival guide for those who thought that a social network is all it takes to do digital marketing. Does it really do any good to have hordes of fans on Facebook? How many of them are actually real? Why doesn't advertising on Facebook produce fruit? Can you really calculate a roI for social media? Conceived as a complete guide for companies to the informed use of social media, this book debunks the false hype about the importance of social media marketing and social advertising, it unmasks the deceptions - including the issue of bots and fake users - to provide a fresh and innovative look at the real potentials of social networks through the back home strategy. This is a smart, long - term strategy to bring potential clients back into your own territory so that you are playing a home game and not by Facebook's rules. Because Facebook and social media have to be a means, not an end.