Name: Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build b2b Business (en Inglés)
SKU: 52391986
Price: 150481.00 COP
Availability: InStock
Author: Bev Burgess
ISBN: 9781789661927

portada Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build b2b Business (en Inglés)

Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build b2b Business (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Bev Burgess

Año

2020

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

ISBN13

9781789661927

N° edición

Categorías

Ventas y marketing

Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build b2b Business (en Inglés)

Bev Burgess (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build b2b Business (en Inglés)"

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.