Name: Exploring Niche Tourism Business Models, Marketing, and Consumer Experience (en Inglés)
Price: 1123107.00 COP
Availability: InStock
Author: Rodrigues, Maria Antónia ; Carvalho, Maria Amélia
ISBN: 9781668472422

portada Exploring Niche Tourism Business Models, Marketing, and Consumer Experience (en Inglés)

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Rodrigues, Maria Antónia ; Carvalho, Maria Amélia

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Dura

Dimensiones

25.4 x 17.8 x 2.4 cm

Peso

0.95 kg.

ISBN13

9781668472422

Categorías

Economía conductista/conductual
Ventas y marketing
Industrias de la hostelería, el deporte, el ocio y el turismo

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience (en Inglés)

Rodrigues, Maria Antónia ; Carvalho, Maria Amélia (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Exploring Niche Tourism Business Models, Marketing, and Consumer Experience (en Inglés)"

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.