Name: Furniture Marketing: From Product Development to Distribution (en Inglés)
SKU: 57392119
Price: 214793.00 COP
Availability: InStock
Author: Bennington, Richard R.
ISBN: 9781501355745

portada Furniture Marketing: From Product Development to Distribution (en Inglés)

Furniture Marketing: From Product Development to Distribution (en Inglés)

Formato

Libro Físico

Autor

Richard R. Bennington

Editorial

Fairchild Books

Idioma

Inglés

N° páginas

464

Encuadernación

Tapa Blanda

Dimensiones

24.6x18.9x2.4 cm

Peso

0.82 kg.

ISBN13

9781501355745

Categorías

Ventas y marketing

Furniture Marketing: From Product Development to Distribution (en Inglés)

Richard R. Bennington (Autor) · Fairchild Books · Tapa Blanda

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Reseña del libro "Furniture Marketing: From Product Development to Distribution (en Inglés)"

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.