Name: Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing, 27) (en Inglés)
Price: 572596.00 COP
Availability: InStock
Author: G. Popkova, Elena
ISBN: 9781802628463

portada Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing, 27) (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

G. Popkova, Elena

Idioma

Inglés

N° páginas

312

Encuadernación

Tapa Dura

ISBN13

9781802628463

Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing, 27) (en Inglés)

G. Popkova, Elena (Autor) · Emerald Publishing Limited · Tapa Dura

Libro Físico

$ 572.596

$ 1.145.191

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Reseña del libro "Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing, 27) (en Inglés)"

Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy. Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration. Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.