Name: Global Applications of the Internet of Things in Digital Marketing (en Inglés)
SKU: 57033649
Price: 977681.00 COP
Availability: InStock
Author: Naim Arshi,Devi V. Ajantha
ISBN: 9781668481660

portada Global Applications of the Internet of Things in Digital Marketing (en Inglés)

Global Applications of the Internet of Things in Digital Marketing (en Inglés)

Formato

Libro Físico

Editorial

Igi Global

Autor

Naim Arshi,Devi V. Ajantha

Idioma

Inglés

N° páginas

340

Encuadernación

Tapa Dura

ISBN13

9781668481660

Global Applications of the Internet of Things in Digital Marketing (en Inglés)

Naim Arshi,Devi V. Ajantha (Autor) · Igi Global · Tapa Dura

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Reseña del libro "Global Applications of the Internet of Things in Digital Marketing (en Inglés)"

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.