Name: Global Business: An Economic, Social, and Environmental Perspective (en Inglés)
Price: 260575.00 COP
Availability: InStock
Author: Asgary, Nader H. ; Frutos-Bencze, Dina ; Samii, Massood V.
ISBN: 9781641138031

portada Global Business: An Economic, Social, and Environmental Perspective (en Inglés)

Global Business: An Economic, Social, and Environmental Perspective (en Inglés)

Formato

Libro Físico

Autor

Nader H. Asgary

Dina Frutos-Bencze

Massood V. Samii

Editorial

Information Age Publishing

Idioma

Inglés

N° páginas

324

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.7 cm

Peso

0.45 kg.

ISBN13

9781641138031

Categorías

Economía internacional
Gestión de investigación y desarrollo

Global Business: An Economic, Social, and Environmental Perspective (en Inglés)

Nader H. Asgary (Autor) · Dina Frutos-Bencze (Autor) · Massood V. Samii (Autor) · Information Age Publishing · Tapa Blanda

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Reseña del libro "Global Business: An Economic, Social, and Environmental Perspective (en Inglés)"

The GLOBAL BUSINESS: An Economic, Social, and Environmental Perspective is the 2nd edition of the book titled "Foundations of International Business" published by Information Age Publishing, Inc. in 2015. We have approached the 2nd edition from a forward looking perspective by incorporating economic, social, and environmental issues, which have strong links to stakeholders and are guided by the Triple Bottom-Line (TBL) concept. A TBL approach emphasizes the importance of Profit, People, and Planet, or PPP.The Triple Bottom Line concept is highlighted throughout each chapter. Successful Multinational Enterprises (MNEs) are increasingly linking the company's profit maximization goal (the economic or Profit maximization components) to the social well-being of the community and corporate social responsibility initiatives of the firm (the social or People components), as well as the environmental consideration of scarce resources, climate change and sustainability (the environmental or Planet component). This approach enables readers to assess global business opportunities and risks in a comprehensive and integral manner. We also have made important modifications in terms of content organization of this book, as described below.