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Handbook of Research on Base of the Pyramid Entrepreneurship (en Inglés)
Miguel Rivera-Santos;Carlos Rufín (Autor) · Edward Elgar Publishing · Tapa Dura
Quedan 64 unidades
$ 1.086.539
Emphasizing the interdisciplinary nature of BoP entrepreneurship, contributors from around the world present an overview of the field, analysing its theoretical and methodological implications, and providing a reference for scholars and practitioners interested in this field. Chapters examine detailed BoP case studies highlighting the diversity of entrepreneurs, emphasizing the impact of their backgrounds on how they approach entrepreneurship, and exploring underrepresented contexts such as refugee camps and warzones. The final section of the Handbook considers emerging questions, including the environmental impact of BoP entrepreneurship and the uniqueness of community-based approaches, while advocating for novel approaches to this field.
A vital reference for students and academics in entrepreneurship, business and management, development studies, economics and finance, and social policy. It is also an enlightening read for development practitioners.
This pioneering Handbook surveys the evolution of research on entrepreneurship at the Base of the Pyramid (BoP) since the emergence of the field over two decades ago. Leading experts highlight how entrepreneurship among low-income populations globally can enhance mainstream processes and management theory and methodology.
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