Name: History of Marketing Science, the (World Scientific-Now Publishers Series in Business) (en Inglés)
Price: 182878.00 COP
Availability: InStock
ISBN: 9789814619479

portada History of Marketing Science, the (World Scientific-Now Publishers Series in Business) (en Inglés)

History of Marketing Science, the (World Scientific-Now Publishers Series in Business) (en Inglés)

Formato

Libro Físico

Editorial

World Scientific Publishing Co Pte Ltd

Año

2014

Idioma

Inglés

N° páginas

528

Encuadernación

Tapa Blanda

ISBN13

9789814619479

N° edición

Categorías

History of Marketing Science, the (World Scientific-Now Publishers Series in Business) (en Inglés)

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Reseña del libro "History of Marketing Science, the (World Scientific-Now Publishers Series in Business) (en Inglés)"

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.