Name: Hospitality Business Development (en Inglés)
Price: 137889.00 COP
Availability: InStock
Author: Ahmed Hassanien; Crispin Dale
ISBN: 9781138491182

portada Hospitality Business Development (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Ahmed Hassanien; Crispin Dale

Año

2019

Idioma

Inglés

N° páginas

236

Encuadernación

Tapa Blanda

ISBN13

9781138491182

N° edición

Categorías

Hosteleria

Hospitality Business Development (en Inglés)

Ahmed Hassanien; Crispin Dale (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hospitality Business Development (en Inglés)"

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.