How to Actually Implement Co-Creation as an Innovation Strategy: A Self-Learning Workbook and Planning Guide (en Inglés)
Reseña del libro "How to Actually Implement Co-Creation as an Innovation Strategy: A Self-Learning Workbook and Planning Guide (en Inglés)"
This highly formatted workbook offers practical co-creation implementation ideas and detailed guidance for the pursuit of the new growth strategies, based on greater customer, employee and supplier involvements, that will enable your business to become more differentiated and realize its full profitability potential. The book will help business owners to challenge their conventional way of thinking about realizing growth, and instead focus on the real, individual needs of their customers and the maximization of co-created customer value. Your company will achieve a competitive advantage by transforming the ideas and knowledge acquired from customers into insights that differentiates your business from its competitors. For companies that figure out how to do it well, the rewards for co-creation, collaboration, customization and personalization will be far greater than a company that is just a R&D, internally driven organization. More importantly, co-creation and the resulting customization and value-creation will be core capabilities for unleashing the vast ingenuity of customers, employees and/or suppliers on the organization's biggest challenges.This book has the tools for new startups and is ideal for established businesses that need new innovative, out-of-the-box ideas to crush their competition and generate spectacular profits. This book will help to open up new competitive insights and put you on an accelerated path to significantly increase sales and profits. The premise of co-creation will be explored, which is that by sharing experiences, all the parties involved will acquire a deeper understanding of what is happening on the other side of the interaction, enabling the creation of a new, better experience and more value for both sides.The problem with most people who own businesses is that they are so busy working in the company that they rarely set aside time to think about the growth opportunities facing the business. The challenge will be to take the time to think about the co-creation ideas presented in this book, and to use them as a jumping off point, to begin to imagine the growth potential of the business without any self-imposed, internally created limits. Use this workbook to learn how to seize the opportunity to satisfy the increasing demand for more personalization and customization options, as the by-product of a collaborative, co-creation-driven growth strategy.Keywords: Co-creation, collaboration, alliance partners, customer participation, value co-creation, co-production, co-design, customization, etc.
