Name: Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing (en Inglés)
SKU: 62833245
Price: 115657.00 COP
Availability: InStock
Author: Richa Kumari
ISBN: 9783656333494

portada Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing (en Inglés)

Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Richa Kumari

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656333494

Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing (en Inglés)

Richa Kumari (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Impact of Quality Attributes on Customer Satisfaction in Apparel Retailing (en Inglés)"

Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers' expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.