Name: Innovation of Digital Economy. Cases from China
SKU: 64788809
Price: 218184.00 COP
Availability: InStock
Author: Jianlin Zhang;Ziyi Zhao;Zhigang Fan;Kezhen Ying;Kanliang Wang

portada Innovation of Digital Economy. Cases from China

Innovation of Digital Economy. Cases from China

Formato

Libro Físico

Editorial

Springer Verlag, Singapore

Autor

Jianlin Zhang;Ziyi Zhao;Zhigang Fan;Kezhen Ying;Kanliang Wang

Colección

Management for Professionals

Año

2024

N° páginas

473

Encuadernación

Tapa Blanda

Dimensiones

23.5x15.5 cm

ISBN13

9789819917433

Innovation of Digital Economy. Cases from China

Jianlin Zhang;Ziyi Zhao;Zhigang Fan;Kezhen Ying;Kanliang Wang (Autor) · Springer Verlag, Singapore · Tapa Blanda

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Reseña del libro "Innovation of Digital Economy. Cases from China"

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.