Name: Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World (en Inglés)
SKU: 55751721
Price: 254006.00 COP
Availability: InStock
Author: Anubhav Mishra Sai Vijay Tata
ISBN: 9781032603100

portada Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World (en Inglés)

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World (en Inglés)

Formato

Libro Físico

Editorial

Routledge India

Autor

Anubhav Mishra Sai Vijay Tata

Idioma

Inglés

N° páginas

366

Encuadernación

Tapa Blanda

ISBN13

9781032603100

N° edición

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World (en Inglés)

Anubhav Mishra Sai Vijay Tata (Autor) · Routledge India · Tapa Blanda

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Reseña del libro "Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World (en Inglés)"

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.Attuned to an evolving, Internet-driven, social media-connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.