Name: Into the Red: The Birth of the Credit Card Market in Postcommunist Russia (en Inglés)
Price: 497950.00 COP
Availability: InStock
Author: Alya Guseva
ISBN: 9780804758383

portada Into the Red: The Birth of the Credit Card Market in Postcommunist Russia (en Inglés)

Formato

Libro Físico

Editorial

Stanford University Press

Autor

Alya Guseva

Año

2008

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Dura

Peso

ISBN

0804758387

ISBN13

9780804758383

N° edición

Categorías

Finanzas

Into the Red: The Birth of the Credit Card Market in Postcommunist Russia (en Inglés)

Alya Guseva (Autor) · Stanford University Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Into the Red: The Birth of the Credit Card Market in Postcommunist Russia (en Inglés)"

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.